How upCampo was born: from pest scouting to managing the whole operation

upCampo was not born in a meeting room or in a polished presentation. It was born in the field.

In the day-to-day of the farm, dealing with pests, operations, crews, deadlines and decisions that cannot wait.

Anyone who lives agriculture knows: the problem is almost never a lack of work. The problem is a lack of organized information.

For a long time, we saw the same scene play out again and again:

• scouting done on paper;
• spreadsheets nobody updates;
• information scattered across WhatsApp;
• decisions made on gut feeling because the data does not arrive in time.

And when the decision comes late, the loss comes with it.

That is when the question that changed everything came up: why does farm technology feel so far from the reality of the farm?

Most systems are born in the office and then try to adapt to the field. upCampo took the opposite path.

We started by solving a real problem: pest scouting. But in practice, it quickly became clear that data is useless if it does not arrive organized, and collecting information is pointless if it does not lead to action.

That is when upCampo evolved. We stopped being a single-purpose tool and started building a farm operations management platform, designed to:

• organize the farm’s routine;
• connect scouting and operations;
• build a reliable history;
• give clarity to whoever has to decide.

All without making things complicated.

Here, technology is not the star. It is a tool — to help growers and managers see the operation better, cut hidden errors, avoid rework and decide with more confidence.

Because in agriculture, deciding in the dark is expensive.

That is why upCampo exists: to move the farm from guesswork to data-driven decisions. To make technology fit the daily life of the field — not just the slide deck.

Management is not a luxury. It is survival. And good technology is the kind that works in practice.

Do you feel your decisions today are driven more by data or by gut feeling? Let’s talk.

Frequently asked questions

How was upCampo born?

upCampo was born in the field, solving pest scouting, and grew into a farm operations management platform that brings scouting and operations together. upCampo was founded in 2019, in Mato Grosso, Brazil, from Pragueiro, a pest scouting app created in 2014 by Jonas Rotilli.

What is the biggest management problem on a farm?

The biggest management problem on a farm is almost never a lack of work, but a lack of organized information. The signs are scouting done on paper, spreadsheets nobody updates, information scattered across WhatsApp and decisions made on gut feeling because the data doesn’t arrive in time.

Why isn’t collecting pest scouting data enough?

Because having data is pointless if it doesn’t arrive organized, and collecting information is pointless if it doesn’t lead to action. Pest scouting only helps decision-making when it is integrated with the farm’s operations and builds a reliable history for whoever decides.

What is farm technology born in the field?

Farm technology born in the field is technology built from the farm’s real routine, with pests, operations, crews and deadlines, instead of being born in an office and then trying to adapt to the field. In that kind of technology, the system is not the star: it is a tool for growers and managers to see the operation better and decide with more confidence.

What does it mean to take the guesswork out of the farm?

Taking the guesswork out of the farm means basing decisions on data: organizing the routine, building a reliable history and getting information in time to whoever needs to decide. On a farm, a decision made on gut feeling, without data, is a decision made in the dark.