Articles
How to check your farm data on WhatsApp
How to ask about your farm's costs, inventory, rainfall, pests and work orders on WhatsApp, what you can record in the chat and what you need to get started.
Blog
Farm management, no fluff.
What we learn working with farms: operations, costs, scouting, integration and what artificial intelligence already solves in the field.
News
Approved in a security due diligence: how upCampo protects farm data
upCampo passed the information security assessment of a multinational agribusiness company, scoring 92 with low criticality. What was assessed and what it means for the farm.
Events
upCampo debuts as an exhibitor at the 15th Brazilian Cotton Congress
upCampo's first time exhibiting at the Brazilian Cotton Congress in Belo Horizonte: clients at the booth, new farms, and plant mapping and UPí as highlights.
News
UPí in Compre Rural: farm management inside a WhatsApp conversation
Brazilian ag news site Compre Rural ran a story on UPí, upCampo's artificial intelligence that brings farm data lookup and data entry to WhatsApp.
News
upCampo brings UPí into ChatGPT and Claude with an MCP connector
With UPí's MCP connector, growers and managers look up and record farm data in ChatGPT and Claude, using their own account and system permissions.
Articles
How to connect your farm data to ChatGPT and Claude
What a connector is, what changes when AI reads your farm's real data, what you can ask and record, and the step-by-step setup in both assistants.
Case studies
Grupo L., Tapurah (MT): 20,000 hectares of cotton and grain, with Siagri in the office and operations on upCampo
How Grupo L., in Tapurah (MT), runs 20,000 hectares of cotton and grain on upCampo, integrated with Siagri, and tracks harvest from the first module to the last.
Case studies
Grupo C.: 16,000 hectares of cotton, an integrated John Deere fleet and the operation tracked live
How Grupo C., in Lucas do Rio Verde (MT), manages 16,000 hectares of cotton on upCampo, with John Deere, Sankhya, Davis and Agrosystem integrated and five live dashboards.
Case studies
Fazenda C.: from an app store search to an entire cotton farm on upCampo, in Sapezal (MT)
How Fazenda C., in Sapezal (MT), started on its own with pest scouting in 2019 and now runs inventory, purchasing, fleet, NF-e, and sales on upCampo.
Case studies
Multinational seed company: five states, one operating standard and blocked plots in plain sight
How a multinational seed company's production units in CE, MT, MG, PR and TO replaced spreadsheets with upCampo, with blocked plots on a dashboard and organized audits.
Case studies
Grupo A.: soybeans and beans in Formosa (GO), from pest scouting to work orders with inventory
How Grupo A., in Formosa (GO), started with pest scouting in 2023 and moved work orders with inventory to upCampo, integrated with Siagri, across 8,000 hectares.
Articles
How to calculate cost per field: inputs, machinery, labor and allocation
Inputs, labor, machinery, contractors and fixed costs: how to calculate cost per field and per hectare for the season, and how to allocate when an operation covers several areas.
Articles
How to manage farm input inventory
From product setup to stock count: how invoice entry, requisitions, work order write-offs and transfers between locations keep balances and costs right.
Articles
How to do pest scouting (IPM) on the farm
IPM step by step: set up the routine, register pests and action thresholds, walk the field stop by stop and decide whether it's time to spray.
Articles
How much does farm management software cost: prices, pricing models and how to compare proposals
At upCampo, up to 1,000 hectares costs R$ 15,000 a year in any setup; above that, R$ 5 per hectare per year per module. How the price is built and how to compare.
Articles
Cotton traceability: from module to bale
How to trace cotton from the field to the lint you sell: what to record at each step, how each module gets its weight, and what that gives back in yield.
Articles
How much does a management system need to return to pay for itself? A simulation on a 5,000-hectare soybean farm
Using Conab's production cost for Sorriso (MT), we simulate how much a management system needs to return to pay for itself on a 5,000-hectare soybean farm.
Articles
Agricultural work orders: how to connect operations, inventory and cost
An agricultural work order connects planning, execution, inventory and cost per field. See what it needs to keep linked to become real management.
Articles
Farm management software: what does it need to track on a farm?
Learn what farm management software should track and how to connect crops, inventory, machinery, field operations, costs, and production.
News
upCampo launches UPí, artificial intelligence for farm management on WhatsApp
UPí lets you look up information, record operations, and get analysis of your farm data right on WhatsApp, in plain language.
Events
upCampo attends TecnoShow Comigo in Rio Verde (GO) for the first time
upCampo attended TecnoShow Comigo in Rio Verde (GO) for the first time, building connections and following the evolution of agtech up close.
Events
upCampo exhibits at Show Safra in Lucas do Rio Verde (MT)
upCampo exhibited at Show Safra in Lucas do Rio Verde (MT), a milestone in its growth and presence in agtech.
Case studies
Integration isn't just technology. It's process.
A real case shows how gaps in agricultural systems integration cause rework and mismatches, and how simple adjustments can fix the problem.
Articles
Decision-making in agriculture: the hidden cost of deciding too late
Decision-making in agriculture depends on timing. Deciding late raises costs, cuts efficiency and puts the season's results at risk.
Articles
What operations management really means on the farm
Farm operations management organizes the daily routine, structures information and enables clearer decisions, with fewer errors and more efficiency.
Articles
Why a spreadsheet isn't farm management
Farm management goes beyond the spreadsheet: it organizes the routine, connects information and improves day-to-day decisions on the farm.
Articles
The five questions farm management needs to answer every day
Farm operations management in practice organizes the farm's routine, improves decisions and reduces errors, bringing more efficiency and control every day.
Articles
Farm technology: why operational errors cost more than the system
Farm technology is not a cost. It reveals hidden operational errors, improves decisions, and prevents losses that directly affect the season's results.
Articles
Farm management in practice: lessons straight from the field
On farm visits in Mato Grosso, upCampo's founder saw how a missing history directly affects planning for the next season.
Articles
How upCampo was born: from pest scouting to managing the whole operation
upCampo started by solving pest scouting and grew into a farm operations platform. The story of a solution built from inside the farm.
Articles
Farming in different realities: what a road trip across South America reveals about agriculture
A road trip across South America showed how agriculture adapts to very different environments and reinforced the role of management and technology in the field.
Articles
Data-driven farm management: how to turn information into more profitable decisions
Data-driven farm management turns field information into faster decisions, lowers costs and increases farm profitability.
Events
Agtech in action: upCampo takes part in Agtech Meeting 2025
upCampo took part in Agtech Meeting 2025, reinforcing its commitment to agtech and to better farm management in the field.
Articles
How to integrate your ERP with farm operations management
An ERP is essential, but it doesn't cover daily field work. Farm operations management adds real-time visibility, better decisions and higher efficiency.
Articles
Operational efficiency in farm management: why efficient farms are more profitable
Operational efficiency in farm management lowers costs, improves decisions and raises profitability, making the farm more competitive.
Articles
How technology has redefined the farmer's role in decision-making
Farmers are no longer just producers; they manage data. What changes in farm leadership when decisions are made with real-time information.
Articles
Custom reports and dashboards in farm management
Custom reports and dashboards help growers turn data into decisions, improving efficiency and control in farm management.
Partnerships
upCampo is now part of AgNest Farm Lab as a strategic partner
upCampo joins AgNest Farm Lab as a strategic partner, bringing operations management to a farm that tests new technologies in real field conditions.
News
upCampo in the media: agtech and the new way decisions are made on the farm
upCampo was featured in an article on how agricultural technology is changing the way decisions are made on the farm.
Events
upCampo takes part in Conexão Corporates, Startups e Farmers in Piracicaba (SP)
upCampo took part in Conexão Corporates, Startups e Farmers, building strategic connections and strengthening its role in the agtech innovation ecosystem.
Articles
What the ERP can't see on the farm
ERPs are essential for finance and administration, but they don't keep up with the pace of farm operations. See what's missing and how the two fit together.
Events
upCampo founder serves as a judge on a project panel at Univest in Cuiabá (MT)
upCampo's founder served as a judge on a student project panel at Univest, strengthening the link between innovation, technology, and education in agriculture.
News
upCampo presents its solution to an international delegation at AgriHub in Cuiabá (MT)
upCampo presented its solution to an international delegation at AgriHub, highlighting Brazil's role as an exporter of agricultural technology.
Events
upCampo exhibits at the 1st AGRO Summit in Campinas (SP)
upCampo exhibited at the 1st AGRO Summit, showcasing its work in farm technology and strengthening connections in the agricultural software ecosystem.
Events
upCampo exhibits at Agrishow 2025 in Ribeirão Preto, Brazil
upCampo exhibited for the first time at Agrishow 2025, with support from PwC Agtech Innovation, strengthening its presence in agricultural technology.
Events
upCampo attends Agro Club Tecnológico Conecta 2025 in Rondonópolis (MT)
upCampo attended Agro Club Tecnológico Conecta 2025 in Rondonópolis (MT), building connections and following the latest agtech innovations.
Partnerships
upCampo joins AgriHub as a resident company in Mato Grosso
upCampo joins AgriHub as a resident company, strengthening its role in the agtech innovation ecosystem of Mato Grosso, Brazil.
Events
upCampo joins the PwC Agtech Innovation community
upCampo joins the PwC Agtech Innovation community, strengthening its role in the agtech innovation ecosystem alongside other startups.
