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upCampo joins AgriHub as a resident company in Mato Grosso

upCampo joins AgriHub as a resident company, strengthening its role in the agtech innovation ecosystem of Mato Grosso, Brazil.

Jonas Rotilli
CEO and founder of upCampo

2 min readPartnerships

AgriHub artwork welcoming upCampo as a new resident

upCampo is now part of AgriHub, strengthening its presence in one of the state’s leading agricultural innovation ecosystems.

Joining the hub carries special meaning for the company, which was born and grew up in Mato Grosso, following the challenges and opportunities of farming up close.

AgriHub brings together initiatives that drive innovation in the sector, connecting startups, companies and growers, with a focus on solutions built for the realities of agriculture.

Focused on organizing farm operations, upCampo contributes a farm operations management platform that brings activities, teams, machinery and costs together in one place, simplifying the daily routine and supporting decision-making.

Being part of the ecosystem reinforces the company’s commitment to growing with the sector, staying close to the field and building solutions that match what farms really need.

upCampo remains committed to organizing the day-to-day of farms and helping them manage more efficiently, in a connected, data-driven way.

We keep contributing to the agriculture that is transforming Brazil.

Frequently asked questions

Is upCampo an AgriHub resident?

Yes. upCampo has been a resident of AgriHub, in Cuiabá, Mato Grosso, since 2025. It announced joining the hub in February 2025.

What is AgriHub?

AgriHub is one of the leading agricultural innovation ecosystems in Mato Grosso: it brings together initiatives that drive innovation in the sector and connects startups, companies and farmers, with a focus on solutions built for the reality of agriculture. upCampo is an AgriHub resident.

Where is AgriHub in Cuiabá?

AgriHub is in the FAMATO Building (ground floor), Rua Engenheiro Edgar Prado Arze, s/n, Centro Político Administrativo, in Cuiabá, Mato Grosso, Brazil, ZIP code 78049-908. It is one of upCampo’s addresses.

Is upCampo a company from Mato Grosso?

Yes. upCampo was born and grew up in Mato Grosso: it was founded in 2019 in the state, working closely with the challenges of field production, and it is an AgriHub resident in Cuiabá.

What does the upCampo platform bring together?

upCampo’s operations management platform brings the farm’s activities, teams, machinery and costs together in a single environment, which makes the routine easier and supports data-based decision-making.

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