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upCampo exhibits at Agrishow 2025 in Ribeirão Preto, Brazil

upCampo exhibited for the first time at Agrishow 2025, with support from PwC Agtech Innovation, strengthening its presence in agricultural technology.

Jonas Rotilli
CEO and founder of upCampo

3 min readEvents

upCampo CEO at the Agrishow booth, with a tablet showing the platform dashboard

upCampo was an exhibitor at Agrishow 2025, held in Ribeirão Preto (São Paulo state), marking another important step in its journey in agricultural technology.

It was a milestone for the company: its first time exhibiting at one of the largest agricultural technology events in the world.

The weeks before the event were packed with preparation — materials, logistics and booth planning — reflecting our commitment to building a strong brand that stays close to the field.

During the show, upCampo welcomed a diverse audience of growers, students, consultants, agronomists and industry executives, showing how many connections the event makes possible.

Our participation was supported by PwC Agtech Innovation, strengthening upCampo’s place in an ecosystem focused on innovation and the growth of agriculture.

The event also showed the international reach of the sector, with visitors from several countries and conversations that broaden our view of the opportunities and challenges of farming in different settings.

Being at Agrishow reinforces how important it is to be where innovation happens, keeping up with the market and building relationships with the people who live agriculture every day.

upCampo keeps moving forward, connecting operations and management and helping agriculture become more organized, efficient and data-driven.

Onward.

Tablet at the upCampo booth showing a farm’s field map

upCampo team in front of the PwC Agtech Innovation panel at Agrishow 2025

upCampo team talking with visitors at the booth, with the system open on the monitors

Conversation with growers in an Agrishow 2025 aisle

Laptop with the upCampo dashboard open during Agrishow 2025

Frequently asked questions

Did upCampo take part in Agrishow 2025?

Yes. upCampo exhibited for the first time at Agrishow 2025, held in Ribeirão Preto, São Paulo state, Brazil, one of the largest agricultural technology events in the world.

Who supported upCampo’s participation in Agrishow 2025?

PwC Agtech Innovation. upCampo’s participation as an exhibitor at Agrishow 2025, in Ribeirão Preto, São Paulo state, was supported by PwC Agtech Innovation, strengthening upCampo’s place in an ecosystem focused on innovation in agriculture.

Who visited upCampo’s booth at Agrishow 2025?

Growers, students, consultants, agronomists and industry executives, as well as visitors from different countries. The audience at upCampo’s booth at Agrishow 2025, in Ribeirão Preto, São Paulo state, was diverse and showed the international reach of agriculture.

What did upCampo show at Agrishow 2025?

upCampo’s farm management platform, running on tablets, laptops and monitors at the Agrishow 2025 booth, with the farm’s field map and management dashboards, showing how upCampo connects field operations to management.

What does upCampo do?

It is a Brazilian farm operations management platform, created in Mato Grosso and founded in 2019, that connects the farm’s operations to its management: pest scouting in up.Monitora, work orders, inventory and cost per field in up.Operações, and the complete platform in up.360, which includes UPí, upCampo’s artificial intelligence that answers on WhatsApp.

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