upCampo exhibits at Show Safra in Lucas do Rio Verde (MT)

upCampo was an exhibitor at Show Safra in Lucas do Rio Verde (MT), marking an important moment in the company’s journey in agtech.

This participation has special meaning. In 2018, upCampo’s founder attended the event for the first time, when the company was just starting out, looking for opportunities and potential customers.

That time, the deal didn’t move forward. But a long-term goal remained: to one day return to the event as an exhibitor.

Over the following years, he kept coming to Show Safra as a visitor, following the industry’s progress up close and building connections.

In 2026, that goal came true.

Even with a modest space, exhibiting means more than being there — it reflects work built with consistency, closeness to the field and a focus on organizing farm operations.

The journey highlights an important point: growth in agriculture happens gradually, with a clear vision and steady execution.

upCampo keeps growing alongside the industry, helping farms achieve more efficient management that is connected and data-driven.

Onward.

Frequently asked questions

Did upCampo take part in Show Safra in Lucas do Rio Verde?

Yes. upCampo exhibited at Show Safra BR 163, in Lucas do Rio Verde, Mato Grosso, Brazil, in 2026.

How long has upCampo been going to Show Safra?

Since 2018. upCampo’s founder attended Show Safra, in Lucas do Rio Verde, Mato Grosso, for the first time in 2018, when the company was just starting out, looking for customers; he kept coming back as a visitor in the following years and, in 2026, upCampo was at Show Safra as an exhibitor.

What did upCampo show at Show Safra 2026?

The upCampo system, which visitors used right at the Show Safra BR 163 booth in Lucas do Rio Verde, Mato Grosso. upCampo’s focus is organizing farm operations, connected to management and driven by data.

Does upCampo have clients in Lucas do Rio Verde?

Yes. Group C., from Lucas do Rio Verde, Mato Grosso, manages about 16,000 hectares of cotton on upCampo, with John Deere integrated and five live dashboards.

What is up.Operações?

It is the upCampo module where farm management starts with operations: the team receives the work order on WhatsApp, logs the work on the phone even without signal, and inventory and cost per field come from the completed work order.