upCampo takes part in Conexão Corporates, Startups e Farmers in Piracicaba (SP)

upCampo was at Conexão Corporates, Startups e Farmers, an event hosted by PwC Agtech Innovation in Piracicaba.

The gathering brought the hub’s startups together for an immersion focused on building strategic connections between companies, growers and technology solutions for agriculture.

Under the theme “Cooperating to move forward — together reinventing agriculture,” the event offered activities centered on sharing experience and understanding the real needs of the sector.

Among the highlights, upCampo joined the Reverse Pitch, where growers presented their main challenges, and the Matchmaking sessions, which set up direct conversations with large corporations.

In these conversations, the team talked with key organizations in the sector, learned about their needs and showed how the platform can support agricultural operations management.

Taking part reinforces the value of spaces that create a real connection between technology and practice, opening up more opportunities for collaboration and progress in agribusiness.

upCampo keeps moving forward, strengthening its presence in the ecosystem and building bridges between innovation and field operations.

Frequently asked questions

What was Conexão Corporates, Startups e Farmers?

It was an event held by PwC Agtech Innovation in Piracicaba, São Paulo, that brought the hub’s startups together in an immersion to build connections between large companies, farmers and agricultural technology solutions, under the theme “Cooperate to move forward — reinventing agriculture together”.

Did upCampo take part in Conexão Corporates, Startups e Farmers?

Yes. upCampo took part in Conexão Corporates, Startups e Farmers, held by PwC Agtech Innovation in Piracicaba, São Paulo, as one of the hub’s startups, and talked with large companies in the sector about their needs and about farm operations management on its platform.

What is a reverse pitch?

It is a format in which, unlike a traditional pitch, farmers present their main challenges to the startups. upCampo took part in the reverse pitch at Conexão Corporates, Startups e Farmers, held by PwC Agtech Innovation in Piracicaba, São Paulo.

How did the matchmaking at Conexão Corporates, Startups e Farmers work?

The matchmaking set up direct conversations between PwC Agtech Innovation startups and large agribusiness companies. upCampo used these meetings in Piracicaba, São Paulo, to understand the companies’ needs and show how its platform supports farm operations management.

Where is PwC Agtech Innovation in Piracicaba?

PwC Agtech Innovation is at Rua Cezira Giovanoni Moretti, 655, Reserva Jequitibá, in Piracicaba, São Paulo, Brazil. upCampo is part of the PwC Agtech Innovation startup community.