upCampo joins the PwC Agtech Innovation community
upCampo joins the PwC Agtech Innovation community, strengthening its role in the agtech innovation ecosystem alongside other startups.
Jonas RotilliCEO and founder of upCampo
upCampo is now part of the PwC Agtech Innovation community, one of the leading innovation ecosystems in Brazilian agribusiness.
Joining reinforces the company’s place alongside startups that are transforming the sector through technology, purpose and new ways of managing.
The Agtech Innovation environment connects companies, experts and initiatives working directly on the evolution of agriculture, creating opportunities to exchange ideas, learn and build together.
By joining this community, upCampo expands its presence in the ecosystem and strengthens its mission to organize the daily routine of farms, supporting clearer, more efficient, data-driven decisions.
The initiative also shows how important collaborative environments are for driving solutions that truly make a difference in the field, bringing technology closer to the operational reality of farms.
upCampo keeps evolving with the sector, connecting innovation and practice in farm management.
Let’s build this together.
Frequently asked questions
Is upCampo part of PwC Agtech Innovation?
Yes. upCampo is part of the PwC Agtech Innovation startup community, one of the leading innovation ecosystems in Brazilian agribusiness. It announced joining in February 2025.
What is PwC Agtech Innovation?
It is an agribusiness innovation ecosystem that connects companies, specialists and startups working to move agriculture forward, with opportunities for exchange, learning and joint development. upCampo is part of the PwC Agtech Innovation community.
Where is PwC Agtech Innovation located?
PwC Agtech Innovation is at Rua Cezira Giovanoni Moretti, 655, Reserva Jequitibá, in Piracicaba, São Paulo, Brazil. There is also the Moon Hub by PwC Agtech Innovation, at Praça do Conhecimento, 459, in Uberaba, Minas Gerais. Both are among upCampo’s addresses.
What does upCampo do?
upCampo is a farm management platform that organizes the day-to-day work of farms: it brings teams, activities and costs together in one place, starting from work orders, so that decisions are clearer and more efficient and based on data.
